Snapchat Launches Snap Games, New Multiplayer Gaming Platform

Snap Games from Snapchat

Snap Group today presents Snap Games, its new real-time multiplayer gaming platform. The latter gives access to home titles offered by famous publishers such as Game Closure, PikPok, Spry Fox, Zeptolab or Zynga.

As of now, it is possible to play Bitmoji Party, Alphabear Hustle, CATS, Snake Squad, Tiny Royale or Zombie Rescue Squad. Obviously, everything is played directly from the Snapchat application, and according to the group, it is a “Practical and intuitive approach to invite friends to enter the game directly. No installation is required, so you can start a game directly from the chat bar.”

For partners, this new platform Snap Games obviously allows various opportunities for monetization, via Snap Ads, promotional videos of 6 seconds. The Snap Group says: ” In the coming months, Snap Games plans to gradually expand its network partners in different genres and styles, in order to provide the best gaming experience possible to the Snapchat community.

In fact, Snapchat is not the first network to integrate inbuilt games, as Facebook has a long history of engaging in the practice of video games on its platform, just like the Messenger. Anyhow, if you want to enjoy the new Snap Games, simply open the Snapchat application and click on the small dedicated icon.

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